Business Foundations
Getting to six figures is one thing.
Building a business that can do it year after year is another.
Business Foundations cohort members have…
Landed repeat corporate and institutional contracts
More than doubled their annual business revenue
Grown their online audiences to the thousands, from zero
This isn't a course.
You already know what to do.
You don’t need more information. You need the right people by your side. The people who can help you make the right pivots, see opportunities you can't see from inside your own business, take smarter risks, and keep moving toward sustainable six figures year over year.
Business Foundations works because you're in a small room of founders who care what you're building, cheer your wins, and don't let you disappear into your own head about it.
It's business development coaching that treats your identity and lived experience as an asset, not something to work around.
This is why we created Business Foundations–a small-cohort program designed for mission-driven WOC entrepreneurs who are looking to grow their businesses to sustainable six figures year-over-year.
This one-of-a-kind business coaching program is led by Embrace Change Founder, Cynthia Pong, JD, who blazed her own entrepreneurial path, growing Embrace Change into an award-winning multi-six-figure coaching and training firm that has:
landed State and local government contracts
redistributed $2.5M to BIPOC individuals
built an online audience of 200K+ and an email community of 12K+.
Business coaching that centers your identities and lived experiences as superpowers–and actually takes into account the state of your nervous system.
This program is for you if:
you are WOC entrepreneur
you have been running a business for at least one year
you have at least $40,000 in annual business revenue (or at least $20,000 in revenue from a growing side hustle)
you are able to commit at least 5 hours per week to work on yourself and your business
you're tired of building solo and want a room of founders who actually track your progress with you
As someone committed to accessibility, I kept my rates lower than market rate for my services. Through Business Foundations, I realized that in making my rates as accessible as possible, I wasn't honoring my skills and expertise nor was I accommodating myself and what I need to earn to maintain a sustainable business. – Dra. Yvette Martínez-Vu
This program includes:
2 strategic business coaching sessions per month to make better business decisions–and actually execute on them
Personal feedback from Cynthia on one revenue-generating asset every month. Sales pages, proposals, pitches, outreach, offers, and more.
Between-session access to Cynthia and your cohort-mates. Get unstuck without waiting until the next coaching session
Built-in accountability and coworking so the work actually gets done
Priority access to Embrace Change events, specials offers, and opportunities
Tailored resources and tools for BIWOC business owners and CEOs
Hear from our members:
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“I’ve launched a group coaching program which has increased my revenue.”
I love the sharing of resources and foundational business knowledge as well as the emphasis on taking action before having it all figured out. This has propelled me to take bigger leaps in my business, including partnering with programs and universities instead of solely relying on marketing to individual clients.
I am now more confidently marketing my services and networking with others, I've launched a group coaching program which has increased my revenue, and I'm still giving myself plenty of time and space to prioritize my wellness.
[This program] has helped me take leaps and maintain momentum in my business even while juggling several life transitions.
- Yvette Martínez-Vu, PhD, Founder and CEO, Grad School Femtoring
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“Absolutely game changing for me and the way that I operate Boundless Awareness.”
Business Foundations has been absolutely game changing for me and in the way that I operate Boundless Awareness.
Cynthia‘s leadership and expertise has helped Boundless Awareness grow for the last 10 years and her counsel and experience has motivated me to continue achieving growth and maximizing my potential as an entrepreneur.
I am so grateful that Cynthia is in my corner because when she’s in your corner, she will do backflips to help build your business, expand your network and get you where you need to be.
– Pooja Kothari, Esq., Founder and Principal, Boundless Awareness
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“Over a year in, this cohort has become critical infrastructure for my business.“
I didn't become an entrepreneur so I could get good at SEO and pitches. Turns out I need to know that anyway, and Business Foundations is where I actually work through it, market research, key messaging, sales, all the pieces I'd otherwise avoid on my own. Over a year in, this cohort has become critical infrastructure for my business. Sitting with brilliant women who talk honestly about the highs and lows of entrepreneurship is the community I needed, and the trust we've built is invaluable.
– Esther Saehyun Lee, Principal and Founder, Elevate Philanthropy Consulting
What is the investment?
Business Foundations members have landed repeat organizational contracts, more than doubled their business revenue, launched new revenue streams, grown audiences from zero into the thousands, and had $20K months.
The investment is $800/month for a minimum of 6 months.
One better-priced offer, organizational contract, successful launch, or strategic pivot can change the economics of your business far beyond the first 6 months you spend here.
See what Business Foundations members are building:
Yvette Martínez-Vu, PhD — Grad School Femtoring. Reached 71,000+ learners, delivered 25 speaking engagements, and built long-term institutional partnerships—including repeat and expanded engagements.
Pooja Kothari, Esq. — Boundless Awareness. Expanded into new sectors across nonprofit, academia, and corporate, strengthening repeat-client partnerships, and delivering over 200 educational resources to new audience members.
Laura Hahn-Segundo Collins, LCSW, CCCE — The Athlete Psychotherapist. Built an audience from 0 to 2,100+ followers, reached 5,800 people through workshops, speaking, and media, and expanded into new corporate and academic partnerships.