Launch Your Business.
Land Your Ideal Clients.
Learn a simple and effective system to set up your online business and start making money now.
You could:
Spend hours (weeks!) reading blog posts, scrolling on social media, watching YouTube videos trying to figure out what pieces generic business advice apply to your business
Spin your wheels late at night trying out some hot new “strategy” someone casually threw at you. #ShinyObjectSyndrome anyone??
Wake up every day frustrated that landing new clients is such. a. grind.
Or you could use the tools and worksheets in our hyper-specific eBook to launch and grow your online business with confidence — all in as little as one weekend!
This eBook course walks you through identifying:
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The Problem
your product/service solves for your ideal client
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The Ideal Client
your product/service is best suited for
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The Difference
between your business and everyone else’s
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Your Niche
and how to leverage it to get your next customer/client
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“JYOB gave me more confidence! It was reassuring to know I am on the right track and that my [business] canvas made sense. It also helped to get JDF's opinion on the area I should focus on—speaking/teaching—which is what I wanted to focus on anyway.”
Sharon Mizota, DEI Metadata Consultant
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“I appreciated the questions for clarification on my proposed digital product. It gave me the opportunity to really think it through and decide whether I'd added too much extra stuff and could trim down my idea to something even better. I appreciate having affirmation that my ideas make sense and a second set of eyes to give me a perspective beyond my own. I know now that moving forward with my idea, it's improved from my first draft.”
Jasmine Gonzalez, Founder of Jasmine Gonzalez Consulting
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“Cynthia is a great teacher. I particularly enjoyed the parts about niching...it gave me the confidence to hone in on the clientele I want to attract by focusing on what is unique about me and my offerings.”
Noha Arafa, Founder of Our Ancestors’ Children, Trauma Informed Yoga
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“Since I’m in the early stages of dreaming and conceptualizing my small online business, it was really helpful to give me structure and ask the right questions about long-term sustainability.”
Neha Savant, Founder of Neha Savant Consulting
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“Traditional business plans or outlines intimidated the crap out of me. Jumpstart Your Online Business was perfect because it was short, concise, and straight to the point. It was a more logical and easier approach for my learning style, and it didn’t feel like an overwhelming process, especially for someone in just the beginning phases of a business idea.”
J.P.
Hi, I’m Cynthia
And I grew Embrace Change from the ground up–after I burned out of my career as a public defender. I taught myself how to land clients with ease, then scaled the business with an all-BIPOC team, and even crowdfunded 134% of our financial target (in just one month!) to launch our flagship, award-winning Leadership Accelerator program for WOC and nonbinary POC leaders.
In this ebook course, I’ll teach you tools and techniques that I used to:
grow my business revenue by at least 42% year over year,
get my first clients and keep our team’s coaching calendars full, and
become an internationally recognized and sought-after thought leader in my field.
